About Us
ARAYA NIKAH Company Profile
Your Expert Muslim Consult – Your Key to Successfully Caring for Muslim and Multicultural Families Worldwide
Key Highlights
Comprehensive Services: Offering complete Islamic wedding services, including legal, religious, and cross-cultural adaptation advice for marriage.
Private Certification Issuer: Issuing certificates for Islamic conversion, marriages, and Muslim Friendly Certifications, along with developing related courses.
Social Innovation Services: The company’s services focus on addressing social issues such as fraudulent marriages, risks of human trafficking, reducing domestic violence, and promoting multiculturalism.
Global Reach: Positioning Thailand as a top destination for Islamic weddings without compromising local lifestyle and cultural heritage.
Entrepreneur Consulting: Providing consulting and training for businesses on Muslim customer care, helping non-Muslim entrepreneurs connect with the Muslim market.
Background information
ARAYA NIKAH PLANNER & CONSULT is a company that has grown from a family business of Muslim wedding packages (in 2001 AD, 2544 BE) to a Wedding Studio (in 2008 AD, 2551 BE) and developed into providing consultation and planning services for Islamic wedding events, as well as being a Wedding Organizer & Nikah Organizer, and now a full-fledged company (in 2022 AD, 2565 BE).
The main business of the company is acting as a budget management representative for Nikah events and other ceremonies for clients. The company provides advice and guidance on planning, finding personnel, equipment, and various locations for a smooth Nikah or Islamic wedding event.
In addition, the company also provides services related to Muslim wedding packages, Muslim clothing, and other services related to wedding planning in the Wedding Studio format, both provided by the company itself and/or by selecting excellent external partners who meet the company’s standards.
The main customer group of the company are couples who differ in religion and culture, both between Thais or between Thais and foreigners. In addition, the company also serves Muslim couples who are looking for a Nikah event or an official Islamic wedding event that is safe, official, regulated, and creates a good experience for attendees. The company is expected to expand its customer base in the future, as the Muslim population in Thailand continues to grow.
In addition, the company is also a consultant. and planning for banquet halls both inside and outside the Islamic market Including providing training and development of personnel in the Islamic wedding industry. In the year 2022, 2022, Araya Company has issued a certificate to certify a venue that is friendly to Islamic marriage together. including training and providing relevant information and knowledge so that the banquet is able to accommodate and take care of Muslim participants with understanding
Company’s Working Principle
ARAYA’s working principle focuses on creating a smooth and peaceful environment for anime-themed or Islamic wedding events based on the principles of event management. In addition to developing professional staff to work according to event management standards, ARAYA also provides training programs for its employees, short courses, and workshops to ensure that the bride, groom, wedding party, and families are well prepared and have a good understanding of event planning. This is done through a systematic consultation process called “Nikah Consult,” which is the core process of ARAYA. When the event organizers (company clients) are well-prepared and knowledgeable and work with ARAYA’s partners who meet the company’s standards, smooth events can take place.
Identity Status and Current Communication
ARAYA is committed to creating smooth Islamic wedding events, particularly for families with religious differences or interfaith couples. We have spent several years developing knowledge, systems, methods, and formats to ensure that smooth events for families of different religions can take place according to religious principles, be systematic, and provide a good experience for participants of different religions and cultures. This commitment to problem-solving has allowed ARAYA to grow from a wedding studio to a company in the current market.
Next Steps: The Next Perspective of the Company
Regardless of the fact that organizing weddings for intercultural and interfaith couples is the core essence, heart, and identity of ARAYA, the market size of interfaith couples is small and limited. Thus, the company cannot sustain growth in the long run by relying solely on this market. Therefore, ARAYA has planned to develop markets related to its core business to establish a strong foundation for the company to grow in the future with the following market-oriented approach:
⦿Expanding the perspective beyond just the bride and groom will mean traveling the journey of relationships. It involves expanding the perspective from considering customers solely as new couples, to traveling the journey of relationships from the start of learning, dating, deciding to be in a relationship, getting married, building a life together, and even facing separation or divorce. With this expanded perspective, ARAYA can develop related products, making it a safe haven for interfaith and Muslim love, from the beginning to the end of life. This expanded perspective will create many related products, such as offering appropriate restaurant services during the dating stage where interfaith couples can get to know each other and start learning about each other’s cultural way of life. This will be a starting point for intercultural learning.
⦿ Expanding the perspective to include the family will create opportunities to offer various products and services, such as holding family gatherings, creating a family heritage, and organizing educational trips to cultural landmarks. This can lead to developing family-related products and services, such as teaching parents how to raise children in an interfaith or multicultural environment. Also, expanding the perspective beyond the family and the couple, ARAYA can develop products and services for the community as a whole. For example, organizing festivals or events where people can come together and celebrate their cultural diversity, making it a safe space for all.
⦿ Expanding the perspective will not only create a market for ARAYA but also create a space for interfaith and multicultural communities to come together. ARAYA’s core values and beliefs align with creating a safe space for all individuals, regardless of their cultural or religious background, to celebrate love and life. By expanding the perspective beyond just interfaith weddings, ARAYA can create a safe and welcoming space for all, while also sustaining the growth of the company.
⦿ Developing online content related to culture is an important foundation for ARAYA, and it has been their focus throughout their development of online content through various social media channels. They have created content related to cultural tourism, food, history, short films, and other aspects of culture as another product that they offer.
⦿ Developing news content related to the Muslim market and understanding the needs of Muslims in Thailand and other countries is crucial marketing data for businesses operating both in and outside of the Muslim market. Currently, there is no marketing page that is specific and contemporary enough to convey the market situation, social context, and culture from the perspective of people of different religions or those who are outside of the Muslim community. These channels can be continuously developed and updated, and if a company holds the data knowledge, it will have the negotiating power and ability to conduct various business marketing activities in the future.
⦿ Developing a connection channel that links companies’ stores and wedding personnel throughout Thailand via website development is another area that the company can work on. Currently, there is no official online database or page that collects information from service providers or other relevant news. This is an area where the company can develop and establish themselves in the market by providing a one-stop service for customers.
Preliminary Conclusions
Although ARAYA currently has limited service boundaries, the company has planned to grow steadily into various related markets. This includes developing new systems, concepts, work patterns, and partnerships to support increasingly complex business operations in the future. However, despite the numerous branches, the main goal of the operations is to create a safe space for interfaith couples, not just for marriage, but for both families from the beginning of the relationship to the end of their lives, through ARAYA’s products. This growth is a long-term plan that we will continuously strive for.
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