Sakana Framework: A Warm Home for Learning About Islam

A framework to help you manage and pass on Islamic religious knowledge, both at the family level and at the level of business or tourism management. A foundation to help entrepreneurs, or Thailand as a whole, welcome Muslim travelers from around the world while still preserving the original way of life and culture, by connecting cooperation between Muslims and non-Muslims

What is the Sakana Siam Framework

It is a framework and philosophy developed by ARAYA company to help Muslims develop a positive relationship with Allah, and to help those who are not Muslim. It is used to give guidance and to spread the message of Islam, for those interested in Islam and for new Muslims in Thailand, both Thai and foreign. It was developed from providing guidance for multicultural families, and has connected families with differences in Islamic religion into the Islamic way of life and culture peacefully, as well as connecting entrepreneurs and executives so they come to know Islam, and helping the Thai Muslim community in a good multicultural atmosphere — leading to the development of prayer rooms and Islamic learning within organizations. It also involves showing respect and honor for the way of life of the culture and the coexistence of Thai society, which has great cultural diversity.

The Sakana Siam Framework compares Islam in Thailand to a large house, in which we, as Thai Muslims, live. When someone interested in Islam peeks through the window, peeks through the door, asks to come in to visit, asks to come in to take shelter, we are happy to welcome those people in with joy, and are ready to receive them, spending time learning and living together in peace, to the extent that a host can take care of a guest of Allah. The door remains wide open for those who come and go, without forcing anyone’s heart, without holding anyone back. We only do our best as a host, passing on the religion with knowledge and goodness and with good intentions, whether they decide to stay in this house or leave. At the very least, once they have stopped by this house, they will have a somewhat better relationship with Allah, even if only a little — and that in itself is a great deal of good that a Muslim can accomplish with all their strength.

In addition, the Sakana Siam Framework also applies the Thai way of life and tradition of caring for and welcoming visiting guests in developing this standard framework, by blending the concept of peace and stability from the word “Sakana” with the Thai people’s warm and sincere way of welcoming. This framework is therefore inclusive and can be used by Thai people and entrepreneurs of every religion. Applying this principle also helps build understanding and respect for diverse cultures, promoting peaceful and friendly coexistence in a society with religious and cultural diversity, and can help position Thailand as a home ready to welcome Muslim visitors from all over the world as well.

The word “سَكَنَ” (sakana) is an important root word in Arabic, with a deep meaning that conveys peace, stability, and the shelter that every human being seeks. Using this word in the context of the Quran and life philosophy helps us understand the importance of having a safe and stable shelter, both physically and mentally.

Objectives

1. To increase positive relationships with Allah among fellow human beings, both Muslim and non-Muslim
2. To increase good relations between Muslims and non-Muslims in Thailand
3. To increase good relations within families of different religions in a multicultural atmosphere
4. To increase entrepreneurs’ capacity to manage Muslim customers in a multicultural atmosphere
5. To increase Thailand’s capacity to welcome Muslim customers from around the world without affecting its original way of life and culture

How does this framework suit Thai culture?

The Sakana Siam Framework is a model well suited to Thailand, whose population is about 95% Buddhist, because it emphasizes respect for and acceptance of the existing culture and beliefs of the local community. Accepting and respecting the Buddhist way of life and culture is at the heart of this model, which helps strengthen good relations between Muslims and Buddhists in Thailand. Research by Geert Hofstede (1980) shows that acceptance and respect for cultural differences is an important factor in building good relationships in the workplace and in society. Link to the research

Respecting the Buddhist way of life and culture also helps promote multicultural tourism in Thailand, which receives visitors from many different countries and religions. The Sakana Siam Framework will help increase Thailand’s capacity to welcome Muslim customers from around the world without affecting the original way of life and culture of the local community. Research by the United Nations World Tourism Organization (UNWTO) shows that developing tourism that respects and accepts cultural diversity can strengthen the local economy and build sustainability for the tourism industry. Link to the research

This model also emphasizes building good relationships within families of diverse religions. Using the principles of the Sakana Siam Framework, such as good communication and awareness of shared humanity, helps strengthen good family relationships and reduce conflict in society. Research by John Gottman (1999) shows that good communication and attentive listening are important factors in building strong and lasting relationships. Link to the research

Sakana Root Word and Meaning 

 Details of the word “سَكَنَ” (sakana) mean:

• Dwelling
• Rest
• Peace
• Stability
• Living together in one place with a comfortable heart

The word “سَكَنَ” (sakana) and its various forms appear in many verses of the Quran, emphasizing the peace and stability that human beings should have. An important example is in Surah Ar-Rum, verse 21:

In this context, the phrase “لِتَسْكُنُوا إِلَيْهَا” (litaskunu ilayha) conveys the creation of a spouse so that human beings may find peace and comfort in one another, reflecting the deep bond and completeness of family life. This verse reflects the important purpose of marriage and building a family, which is the most important foundation of society.

Within the SAKANA SIAM framework

1. Intifah: Door of Friendship

Intifah means “opening” or “acceptance,” which in the context of the Sakana Siam Framework refers to opening one’s heart and creating opportunities for communication with people who are interested in Islam, whatever their reason for being so. This openness is important for building understanding and good relationships between Muslims and non-Muslims. This principle is in line with the Quran, which says, “Invite to the way of your Lord with wisdom and good instruction, and argue with them in a way that is best” (An-Nahl 16:125)

Opening one’s heart to listen to and accept others is the core of Intifah. It means not merely opening the door of one’s home to a visitor, but also opening one’s heart to listen to their thoughts and feelings. This kind of openness helps build understanding and good relations between Muslims and non-Muslims.

In Islam, openness and acceptance are important and are emphasized in many verses of the Quran and hadith. One example is the hadith which says, “Whoever believes in Allah and the Last Day should honor his guest” (Sahih Bukhari 6018, Sahih Muslim 47). This hadith emphasizes honoring and welcoming guests, which reflects openness to listening and accepting others.

In addition, Intifah is also related to the principle of giving good counsel and showing sincerity. For example, “Religion is sincere advice” (Sahih Muslim 55). Giving good counsel means listening and giving advice with sincerity and an open heart to others.

Research in psychology and social science indicates that open listening and open communication have a positive effect on building understanding and good relationships between people. Research by Carl Rogers (1957) found that listening openly and without judgment helps build understanding and acceptance of others’ differences.

Opening one’s heart to listen to and accept others does not mean that we must agree with everything they say or do, but it means giving them the opportunity to express their opinions and to converse openly. This kind of openness helps create deeper learning and understanding between Muslims and non-Muslims.

Applying the principle of Intifah in Thai society can be done in many ways, such as organizing activities that give people from diverse cultures and religions the opportunity to meet and exchange ideas, and creating spaces for open and friendly conversation and dialogue. In addition, this principle can also be applied in schools and educational institutions by teaching students to be open-minded in listening to and accepting others’ opinions.

Opening one’s heart to listen to and accept others also helps build good relationships with other communities and helps strengthen unity in society. Having an open and accepting attitude helps reduce conflict and build deeper understanding between people.

Using the principle of Intifah also helps strengthen good relationships within families and communities. Opening one’s heart to listen to and accept the opinions of family members and neighbors helps build strong relationships and creates peace within the community. Openness in listening also helps us understand the feelings and needs of others, allowing us to help and support them appropriately.

2. Freewill of Journey: Accepting freedom of choice

Freewill of Journey emphasizes not forcing anyone into a religion, and not forcing anyone when they wish to leave a religion, and believes that this is a matter of that person’s own relationship with Allah. Giving this freedom helps promote the positive development of a person’s relationship with Allah.

This principle is in line with the Quran, in the verse that says, “There is no compulsion in religion” (Al-Baqarah 2:256). This verse is the clearest in emphasizing freedom of choice in religion and non-compulsion. There are also other verses in line with this principle, such as, “And if your Lord had willed, those on earth would have believed, all of them entirely. Then, would you compel the people in order to make them believers?” (Yunus 10:99) and “And say, ‘The truth is from your Lord, so whoever wills, let him believe; and whoever wills, let him disbelieve'” (Al-Kahf 18:29)

Not forcing anyone’s choice of religion and freedom of choice are important matters in Islam. Forcing people to enter or leave a religion not only goes against the principles of Islam, but also goes against basic human rights principles. Giving freedom of choice honors and respects each individual’s right to choose their own way of life and beliefs.

Research in social science and human rights shows that giving freedom of choice is important in building a just society that respects human rights. Research by Amartya Sen (1999) shows that freedom of choice is the foundation of human and social development.

In the context of the Sakana Siam Framework, giving freedom of choice helps build good relationships with non-Muslims. Not forcing anyone and respecting others’ decisions helps build understanding and respect for religious and cultural diversity. Giving freedom of choice also helps strengthen good relationships with other communities and helps build unity in society.

Applying the principle of Freewill of Journey in Thai society can be done in many ways, such as promoting education and training on human rights and freedom of choice, and organizing activities that promote understanding and respect for religious and cultural diversity. In addition, this principle can also be applied in schools and educational institutions by teaching students to know and respect others’ rights to make their own decisions.

Giving freedom of choice also helps strengthen good relationships with family and neighbors. Respecting the decisions of family members and neighbors helps build strong relationships and creates peace within the community. Giving freedom of choice also helps us understand and respect the feelings and needs of others, allowing us to help and support them appropriately.

3. Positive Communication: Using good communication

Positive Communication emphasizes communicating well, with good words and in a good manner. Good communication helps build good relationships and reduce conflict in society.

Good communication is at the heart of building good relationships. Using good words and appropriate methods of communication helps build understanding and strong relationships. Good communication means speaking with respect and honoring others, using constructive words that build friendliness, and listening attentively and openly to the opinions of others.

In Islam, good communication is important and is emphasized in many verses of the Quran and hadith. One example is the hadith which says, “Whoever believes in Allah and the Last Day should speak good or remain silent” (Sahih Bukhari 6018, Sahih Muslim 47). This hadith emphasizes speaking good words, and remaining silent when one cannot speak well. Speaking good words means using constructive words that build friendliness. Remaining silent when one cannot speak well means avoiding words that may cause harm or create conflict.

There are also other hadiths that emphasize good communication, such as, “A good word is charity” (Muslim 4695). Using good words is a form of charity and helps build good relationships. Forgiving and asking for forgiveness are also an important part of good communication, such as, “Forgiving and asking for forgiveness are ways of connecting good relationships” (Tirmidhi 2027)

Research in psychology and social science shows that good communication has a positive effect on building good relationships and reducing conflict. Research by John Gottman (1999) shows that good communication and attentive listening are important factors in building strong and lasting relationships. Link to the research

Applying the principle of Positive Communication in Thai society can be done in many ways, such as teaching and training good communication skills in schools and universities, promoting the use of constructive and friendly words in the workplace and community, and creating spaces for open and friendly conversation and dialogue.

Good communication not only helps build good relationships with family and neighbors, but also helps strengthen unity and understanding in society. Using good words and listening attentively helps reduce conflict and build deeper understanding between people. Good communication helps create a friendly and supportive environment, making people feel safe and respectful of one another.

4. Cultural Sensitivity:  Respecting one another’s culture

Cultural Sensitivity emphasizes giving importance to the way of life and culture, and respecting the original way of life and culture of each party, which helps build understanding and respect for diversity.

In Islam, respecting and accepting the diversity of cultures and religions is important and is emphasized in many verses of the Quran. One example is the verse that says, “O mankind, indeed We have created you from male and female and made you peoples and tribes that you may know one another” (Al-Hujurat 49:13). This verse emphasizes building understanding and acceptance of the diversity of cultures and religions.

There are also other verses in line with this principle, such as, “And of His signs is the creation of the heavens and the earth and the diversity of your languages and colors” (Ar-Rum 30:22). This verse emphasizes accepting differences in culture and language. Accepting and respecting diversity helps strengthen good relationships and reduce conflict in society.

Research in social science and anthropology shows that respecting and accepting cultural diversity helps build understanding and good relationships between people. Research by Geert Hofstede (1980) shows that acceptance and respect for cultural differences is an important factor in building good relationships in the workplace and in society. Link to the research

In the context of the Sakana Siam Framework, respecting the way of life and culture of others is important. Giving importance to the original way of life and culture of each party helps build understanding and respect for diversity. Respecting the culture and way of life of others helps strengthen good relationships and reduce conflict in society.

Applying the principle of Cultural Sensitivity in Thai society can be done in many ways, such as organizing activities that promote understanding and respect for cultural diversity, and promoting education and training about the culture and way of life of minority groups. In addition, this principle can also be applied in schools and educational institutions by teaching students to know and respect the way of life and culture of others.

Respecting the way of life and culture of others also helps strengthen good relationships with other communities and helps build unity in society. Having an open and accepting attitude helps reduce conflict and build deeper understanding between people. Respecting the way of life and culture of others also helps strengthen good relationships with family and neighbors.

5. Humanity: Awareness of shared humanity

Humanity emphasizes the awareness that all human beings are equal, that they can make mistakes, and communicating with one another as human being to human being.

In Islam, awareness of and respect for shared humanity is important and is emphasized in many verses of the Quran. One example is the verse that says, “And whoever saves a life, it is as if he had saved all of mankind” (Al-Ma’idah 5:32). This verse emphasizes respect for human life and giving importance to preserving life.

There are also other verses in line with this principle, such as, “Indeed, the believers are but brothers” (Al-Hujurat 49:10). This verse emphasizes respect and brotherhood. Awareness that all human beings are equal and respect for one another helps strengthen good relationships and reduce conflict in society.

Research in social science and the humanities shows that respecting and accepting shared humanity is important in building a just and peaceful society. Research by Martha Nussbaum (1997) shows that respect for shared humanity and acceptance of human rights is the foundation of building a just society. Link to the research

In the context of the Sakana Siam Framework, awareness that all human beings are equal, that they can make mistakes, and communicating with one another as human being to human being are important. Respecting and accepting shared humanity helps strengthen good relationships and reduce conflict in society.

Applying the principle of Humanity in Thai society can be done in many ways, such as organizing activities that promote understanding and respect for shared humanity, and promoting education and training about human rights and humanity. In addition, this principle can also be applied in schools and educational institutions by teaching students to know and respect the humanity of others.

Awareness that all human beings are equal and respect for one another also helps strengthen good relationships with family and neighbors. Respecting the humanity of family members and neighbors helps build strong relationships and creates peace within the community. Respecting and accepting shared humanity also helps strengthen good relationships with other communities and helps build unity in society.

6. Tafahhum: Learning the facts

Tafahhum emphasizes learning based on facts, accepting the facts of the Muslim world, both the good and the not-so-good. Learning the facts helps build genuine understanding and acceptance.

Learning the facts is at the heart of building understanding and acceptance. Verifying facts and learning from the truth helps build deeper understanding and reduce conflict in society. Learning the facts means examining and analyzing information with neutrality and sincerity.

In Islam, learning the facts is important and is emphasized in many verses of the Quran. One example is the verse that says, “O you who have believed, if there comes to you a disobedient one with information, investigate” (Al-Hujurat 49:6). This verse emphasizes verifying facts and not following rumors or unconfirmed information.

There are also other verses in line with this principle, such as, “And do not pursue that of which you have no knowledge; indeed, the hearing, the sight and the heart — about all those [one] will be questioned” (Al-Isra 17:36). This verse emphasizes verifying facts and not following that of which one has no knowledge.

Research in science and social science shows that learning the facts and verifying information has a positive effect on building understanding and reducing conflict. Research by Daniel Kahneman (2011) shows that using accurate information and analyzing it with neutrality helps improve understanding and good decision-making. Link to the research

In the context of the Sakana Siam Framework, learning the facts and accepting the facts of the Muslim world, both the good and the not-so-good, is important. Learning the facts helps build genuine understanding and acceptance. Verifying facts and analyzing information with neutrality helps reduce conflict and build deeper understanding between people.

Applying the principle of Tafahhum in Thai society can be done in many ways, such as promoting education and training on fact-checking and information analysis, and creating spaces for open and friendly conversation and dialogue. In addition, this principle can also be applied in schools and educational institutions by teaching students to know how to verify facts.

Learning the facts and accepting the facts also helps strengthen good relationships with family and neighbors. Verifying facts and conversing openly helps build strong relationships and creates peace within the community. Learning the facts also helps us understand and accept the differences of others, allowing us to help and support them appropriately.

Sakana Framework
A warm home for friends learning about Islam


What is the Sakana Siam Framework

It is a framework and philosophy developed by ARAYA company to help Muslims develop a positive relationship with Allah, and to help those who are not Muslim. It is used to give guidance and to spread the message of Islam, for those interested in Islam and for new Muslims in Thailand, both Thai and foreign. It was developed from providing guidance for multicultural families, and has connected families with differences in Islamic religion into the Islamic way of life and culture peacefully, as well as connecting entrepreneurs and executives so they come to know Islam, and helping the Thai Muslim community in a good multicultural atmosphere — leading to the development of prayer rooms and Islamic learning within organizations. It also involves showing respect and honor for the way of life of the culture and the coexistence of Thai society, which has great cultural diversity.

The Sakana Siam Framework compares Islam in Thailand to a large house, in which we, as Thai Muslims, live. When someone interested in Islam peeks through the window, peeks through the door, asks to come in to visit, asks to come in to take shelter, we are happy to welcome those people in with joy, and are ready to receive them, spending time learning and living together in peace, to the extent that a host can take care of a guest of Allah. The door remains wide open for those who come and go, without forcing anyone’s heart, without holding anyone back. We only do our best as a host, passing on the religion with knowledge and goodness and with good intentions, whether they decide to stay in this house or leave. At the very least, once they have stopped by this house, they will have a somewhat better relationship with Allah, even if only a little — and that in itself is a great deal of good that a Muslim can accomplish with all their strength.

In addition, the Sakana Siam Framework also applies the Thai way of life and tradition of caring for and welcoming visiting guests in developing this standard framework, by blending the concept of peace and stability from the word “Sakana” with the Thai people’s warm and sincere way of welcoming. This framework is therefore inclusive and can be used by Thai people and entrepreneurs of every religion. Applying this principle also helps build understanding and respect for diverse cultures, promoting peaceful and friendly coexistence in a society with religious and cultural diversity, and can help position Thailand as a home ready to welcome Muslim visitors from all over the world as well.

The word “سَكَنَ” (sakana) is an important root word in Arabic, with a deep meaning that conveys peace, stability, and the shelter that every human being seeks. Using this word in the context of the Quran and life philosophy helps us understand the importance of having a safe and stable shelter, both physically and mentally.

Root Word and Meaning 

 Details of the word “سَكَنَ” (sakana) mean:

• Dwelling
• Rest
• Peace
• Stability
• Living together in one place with a comfortable heart

The word “سَكَنَ” (sakana) and its various forms appear in many verses of the Quran, emphasizing the peace and stability that human beings should have. An important example is in Surah Ar-Rum, verse 21:

“وَمِنْ آيَاتِهِ أَنْ خَلَقَ لَكُمْ مِنْ أَنْفُسِكُمْ أَزْوَاجًا لِتَسْكُنُوا إِلَيْهَا وَجَعَلَ بَيْنَكُمْ مَوَدَّةً وَرَحْمَةً ۚ إِنَّ فِي ذَٰلِكَ لَآيَاتٍ لِقَوْمٍ يَتَفَكَّرُونَ”

Translation: “And among His signs is that He created for you mates from among yourselves, that you may find tranquility in them; and He placed between you affection and mercy. Indeed in that are signs for a people who reflect.”

In this context, the phrase “لِتَسْكُنُوا إِلَيْهَا” (litaskunu ilayha) conveys the creation of a spouse so that human beings may find peace and comfort in one another, reflecting the deep bond and completeness of family life. This verse reflects the important purpose of marriage and building a family, which is the most important foundation of society.

Within the SAKANA SIAM framework

1. Intifah: Door of Friendship

Intifah means “opening” or “acceptance,” which in the context of the Sakana Siam Framework refers to opening one’s heart and creating opportunities for communication with people who are interested in Islam, whatever their reason for being so. This openness is important for building understanding and good relationships between Muslims and non-Muslims. This principle is in line with the Quran, which says, “Invite to the way of your Lord with wisdom and good instruction, and argue with them in a way that is best” (An-Nahl 16:125)

Opening one’s heart to listen to and accept others is the core of Intifah. It means not merely opening the door of one’s home to a visitor, but also opening one’s heart to listen to their thoughts and feelings. This kind of openness helps build understanding and good relations between Muslims and non-Muslims.

In Islam, openness and acceptance are important and are emphasized in many verses of the Quran and hadith. One example is the hadith which says, “Whoever believes in Allah and the Last Day should honor his guest” (Sahih Bukhari 6018, Sahih Muslim 47). This hadith emphasizes honoring and welcoming guests, which reflects openness to listening and accepting others.

In addition, Intifah is also related to the principle of giving good counsel and showing sincerity. For example, “Religion is sincere advice” (Sahih Muslim 55). Giving good counsel means listening and giving advice with sincerity and an open heart to others.

Research in psychology and social science indicates that open listening and open communication have a positive effect on building understanding and good relationships between people. Research by Carl Rogers (1957) found that listening openly and without judgment helps build understanding and acceptance of others’ differences.

Opening one’s heart to listen to and accept others does not mean that we must agree with everything they say or do, but it means giving them the opportunity to express their opinions and to converse openly. This kind of openness helps create deeper learning and understanding between Muslims and non-Muslims.

Applying the principle of Intifah in Thai society can be done in many ways, such as organizing activities that give people from diverse cultures and religions the opportunity to meet and exchange ideas, and creating spaces for open and friendly conversation and dialogue. In addition, this principle can also be applied in schools and educational institutions by teaching students to be open-minded in listening to and accepting others’ opinions.

Opening one’s heart to listen to and accept others also helps build good relationships with other communities and helps strengthen unity in society. Having an open and accepting attitude helps reduce conflict and build deeper understanding between people.

Using the principle of Intifah also helps strengthen good relationships within families and communities. Opening one’s heart to listen to and accept the opinions of family members and neighbors helps build strong relationships and creates peace within the community. Openness in listening also helps us understand the feelings and needs of others, allowing us to help and support them appropriately.

2. Freewill of Journey: Accepting freedom of choice

Freewill of Journey emphasizes not forcing anyone into a religion, and not forcing anyone when they wish to leave a religion, and believes that this is a matter of that person’s own relationship with Allah. Giving this freedom helps promote the positive development of a person’s relationship with Allah.

This principle is in line with the Quran, in the verse that says, “There is no compulsion in religion” (Al-Baqarah 2:256). This verse is the clearest in emphasizing freedom of choice in religion and non-compulsion. There are also other verses in line with this principle, such as, “And if your Lord had willed, those on earth would have believed, all of them entirely. Then, would you compel the people in order to make them believers?” (Yunus 10:99) and “And say, ‘The truth is from your Lord, so whoever wills, let him believe; and whoever wills, let him disbelieve'” (Al-Kahf 18:29)

Not forcing anyone’s choice of religion and freedom of choice are important matters in Islam. Forcing people to enter or leave a religion not only goes against the principles of Islam, but also goes against basic human rights principles. Giving freedom of choice honors and respects each individual’s right to choose their own way of life and beliefs.

Research in social science and human rights shows that giving freedom of choice is important in building a just society that respects human rights. Research by Amartya Sen (1999) shows that freedom of choice is the foundation of human and social development.

In the context of the Sakana Siam Framework, giving freedom of choice helps build good relationships with non-Muslims. Not forcing anyone and respecting others’ decisions helps build understanding and respect for religious and cultural diversity. Giving freedom of choice also helps strengthen good relationships with other communities and helps build unity in society.

Applying the principle of Freewill of Journey in Thai society can be done in many ways, such as promoting education and training on human rights and freedom of choice, and organizing activities that promote understanding and respect for religious and cultural diversity. In addition, this principle can also be applied in schools and educational institutions by teaching students to know and respect others’ rights to make their own decisions.

Giving freedom of choice also helps strengthen good relationships with family and neighbors. Respecting the decisions of family members and neighbors helps build strong relationships and creates peace within the community. Giving freedom of choice also helps us understand and respect the feelings and needs of others, allowing us to help and support them appropriately.

3. Positive Communication: Using good communication

Positive Communication emphasizes communicating well, with good words and in a good manner. Good communication helps build good relationships and reduce conflict in society.

Good communication is at the heart of building good relationships. Using good words and appropriate methods of communication helps build understanding and strong relationships. Good communication means speaking with respect and honoring others, using constructive words that build friendliness, and listening attentively and openly to the opinions of others.

In Islam, good communication is important and is emphasized in many verses of the Quran and hadith. One example is the hadith which says, “Whoever believes in Allah and the Last Day should speak good or remain silent” (Sahih Bukhari 6018, Sahih Muslim 47). This hadith emphasizes speaking good words, and remaining silent when one cannot speak well. Speaking good words means using constructive words that build friendliness. Remaining silent when one cannot speak well means avoiding words that may cause harm or create conflict.

There are also other hadiths that emphasize good communication, such as, “A good word is charity” (Muslim 4695). Using good words is a form of charity and helps build good relationships. Forgiving and asking for forgiveness are also an important part of good communication, such as, “Forgiving and asking for forgiveness are ways of connecting good relationships” (Tirmidhi 2027)

Research in psychology and social science shows that good communication has a positive effect on building good relationships and reducing conflict. Research by John Gottman (1999) shows that good communication and attentive listening are important factors in building strong and lasting relationships. Link to the research

Applying the principle of Positive Communication in Thai society can be done in many ways, such as teaching and training good communication skills in schools and universities, promoting the use of constructive and friendly words in the workplace and community, and creating spaces for open and friendly conversation and dialogue.

Good communication not only helps build good relationships with family and neighbors, but also helps strengthen unity and understanding in society. Using good words and listening attentively helps reduce conflict and build deeper understanding between people. Good communication helps create a friendly and supportive environment, making people feel safe and respectful of one another.

4. Cultural Sensitivity:  Respecting one another’s culture

Cultural Sensitivity emphasizes giving importance to the way of life and culture, and respecting the original way of life and culture of each party, which helps build understanding and respect for diversity.

In Islam, respecting and accepting the diversity of cultures and religions is important and is emphasized in many verses of the Quran. One example is the verse that says, “O mankind, indeed We have created you from male and female and made you peoples and tribes that you may know one another” (Al-Hujurat 49:13). This verse emphasizes building understanding and acceptance of the diversity of cultures and religions.

There are also other verses in line with this principle, such as, “And of His signs is the creation of the heavens and the earth and the diversity of your languages and colors” (Ar-Rum 30:22). This verse emphasizes accepting differences in culture and language. Accepting and respecting diversity helps strengthen good relationships and reduce conflict in society.

Research in social science and anthropology shows that respecting and accepting cultural diversity helps build understanding and good relationships between people. Research by Geert Hofstede (1980) shows that acceptance and respect for cultural differences is an important factor in building good relationships in the workplace and in society. Link to the research

In the context of the Sakana Siam Framework, respecting the way of life and culture of others is important. Giving importance to the original way of life and culture of each party helps build understanding and respect for diversity. Respecting the culture and way of life of others helps strengthen good relationships and reduce conflict in society.

Applying the principle of Cultural Sensitivity in Thai society can be done in many ways, such as organizing activities that promote understanding and respect for cultural diversity, and promoting education and training about the culture and way of life of minority groups. In addition, this principle can also be applied in schools and educational institutions by teaching students to know and respect the way of life and culture of others.

Respecting the way of life and culture of others also helps strengthen good relationships with other communities and helps build unity in society. Having an open and accepting attitude helps reduce conflict and build deeper understanding between people. Respecting the way of life and culture of others also helps strengthen good relationships with family and neighbors.

5. Humanity: Awareness of shared humanity

Humanity emphasizes the awareness that all human beings are equal, that they can make mistakes, and communicating with one another as human being to human being.

In Islam, awareness of and respect for shared humanity is important and is emphasized in many verses of the Quran. One example is the verse that says, “And whoever saves a life, it is as if he had saved all of mankind” (Al-Ma’idah 5:32). This verse emphasizes respect for human life and giving importance to preserving life.

There are also other verses in line with this principle, such as, “Indeed, the believers are but brothers” (Al-Hujurat 49:10). This verse emphasizes respect and brotherhood. Awareness that all human beings are equal and respect for one another helps strengthen good relationships and reduce conflict in society.

Research in social science and the humanities shows that respecting and accepting shared humanity is important in building a just and peaceful society. Research by Martha Nussbaum (1997) shows that respect for shared humanity and acceptance of human rights is the foundation of building a just society. Link to the research

In the context of the Sakana Siam Framework, awareness that all human beings are equal, that they can make mistakes, and communicating with one another as human being to human being are important. Respecting and accepting shared humanity helps strengthen good relationships and reduce conflict in society.

Applying the principle of Humanity in Thai society can be done in many ways, such as organizing activities that promote understanding and respect for shared humanity, and promoting education and training about human rights and humanity. In addition, this principle can also be applied in schools and educational institutions by teaching students to know and respect the humanity of others.

Awareness that all human beings are equal and respect for one another also helps strengthen good relationships with family and neighbors. Respecting the humanity of family members and neighbors helps build strong relationships and creates peace within the community. Respecting and accepting shared humanity also helps strengthen good relationships with other communities and helps build unity in society.

6. Tafahhum: Learning the facts

Tafahhum emphasizes learning based on facts, accepting the facts of the Muslim world, both the good and the not-so-good. Learning the facts helps build genuine understanding and acceptance.

Learning the facts is at the heart of building understanding and acceptance. Verifying facts and learning from the truth helps build deeper understanding and reduce conflict in society. Learning the facts means examining and analyzing information with neutrality and sincerity.

In Islam, learning the facts is important and is emphasized in many verses of the Quran. One example is the verse that says, “O you who have believed, if there comes to you a disobedient one with information, investigate” (Al-Hujurat 49:6). This verse emphasizes verifying facts and not following rumors or unconfirmed information.

There are also other verses in line with this principle, such as, “And do not pursue that of which you have no knowledge; indeed, the hearing, the sight and the heart — about all those [one] will be questioned” (Al-Isra 17:36). This verse emphasizes verifying facts and not following that of which one has no knowledge.

Research in science and social science shows that learning the facts and verifying information has a positive effect on building understanding and reducing conflict. Research by Daniel Kahneman (2011) shows that using accurate information and analyzing it with neutrality helps improve understanding and good decision-making. Link to the research

In the context of the Sakana Siam Framework, learning the facts and accepting the facts of the Muslim world, both the good and the not-so-good, is important. Learning the facts helps build genuine understanding and acceptance. Verifying facts and analyzing information with neutrality helps reduce conflict and build deeper understanding between people.

Applying the principle of Tafahhum in Thai society can be done in many ways, such as promoting education and training on fact-checking and information analysis, and creating spaces for open and friendly conversation and dialogue. In addition, this principle can also be applied in schools and educational institutions by teaching students to know how to verify facts.

Learning the facts and accepting the facts also helps strengthen good relationships with family and neighbors. Verifying facts and conversing openly helps build strong relationships and creates peace within the community. Learning the facts also helps us understand and accept the differences of others, allowing us to help and support them appropriately.

Conclusion

The Sakana Siam Framework is a framework and philosophy developed by ARAYA company, which emphasizes building good relationships between Muslims and non-Muslims in Thailand, aiming to strengthen a positive relationship with Allah, accepting freedom of choice, and good communication. It also emphasizes respecting the way of life and culture, awareness of shared humanity, and learning the facts. It helps increase good relations within families of different religions, and increases entrepreneurs’ capacity to manage Muslim customers in a multicultural atmosphere. It also helps increase Thailand’s capacity to welcome Muslim customers from around the world without affecting its original way of life and culture.

Appendix: List of hadith, Quran, and research references

Quran

1. Surah An-Nahl (16:125) – “Invite to the way of your Lord with wisdom and good instruction…”
2. Surah Al-Baqarah (2:256) – “There is no compulsion in religion…”
3. Surah Yunus (10:99) – “And if your Lord had willed, those on earth would have believed, all of them entirely…”
4. Surah Al-Kahf (18:29) – “And say, ‘The truth is from your Lord’…”
5. Surah Al-Ma’idah (5:32) – “And whoever saves a life, it is as if he had saved all of mankind…”
6. Surah Al-Isra (17:36) – “And do not pursue that of which you have no knowledge…”
7. Surah Al-Hujurat (49:6) – “O you who have believed, if there comes to you a disobedient one with information, investigate…”
8. Surah Ali ‘Imran (3:159) – “And by the mercy of Allah, you were gentle with them…”
9. Surah Al-Furqan (25:63) – “And the servants of the Most Merciful are those who walk upon the earth in humility…”
10. Surah Al-Anfal (8:61) – “And if they incline to peace, then incline to it as well…”

Hadith

1. Sahih Bukhari 6018 – “Whoever believes in Allah and the Last Day should honor his guest…”
2. Sahih Muslim 47 – “Whoever believes in Allah and the Last Day should honor his guest…”
3. Sahih Muslim 55 – “Religion is sincere advice…”
4. Tirmidhi 2027 – “Forgiving and asking for forgiveness are ways of connecting good relationships…”
5. Muslim 4695 – “A good word is charity…”
6. Bukhari 13 – “A Muslim is one from whose tongue and hand people are safe…”
7. Muslim 96 – “Forgiveness is greatness…”
8. Tirmidhi 2509 – “Obedience and God-consciousness are the best things…”
9. Nasa’i 5008 – “Religion is showing love and mercy…”
10. Tirmidhi 2511 – “Showing sincerity is important in religion…”

Research

1. Amartya Sen (1999) – “Freedom of choice is the foundation of human and social development…”
2. John Gottman (1999) – “Good communication and attentive listening are important factors in building strong and lasting relationships…”
3. Geert Hofstede (1980) – “Acceptance and respect for cultural differences is an important factor in building good relationships in the workplace and in society…”
4. Martha Nussbaum (1997) – “Respect for shared humanity and acceptance of human rights is the foundation of building a just society…”
5. Daniel Kahneman (2011) – “Using accurate information and analyzing it with neutrality helps improve understanding and good decision-making…”
6. Robert Putnam (2000) – “Building relationships within a community helps strengthen democracy…”
7. Edward Said (1978) – “Understanding and accepting cultural differences is important in building relationships between nations…”
8. Michael Sandel (2009) – “Giving importance to ethical values and respect for shared humanity affects the building of a just society…”
9. Yuval Noah Harari (2014) – “Understanding the history of humankind helps us see humanity today more clearly…”
10. Angela Duckworth (2016) – “Determination and effort in self-development are important factors in achieving success…”

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